I remember when I first started exploring digital marketing—it felt like a maze. Information was everywhere, yet nothing seemed to give me exactly what I needed to succeed. But through relentless consistency and learning, I finally cracked the code. 

Social media—heck, the entire digital marketing world—is simple, yet so many people struggle with it. If you’re just starting out, these five commandments will help you win in 2025.  

1. Thou shalt know thy audience—REALLY know them.

Don’t just assume you know your audience—be obsessed with understanding them. You ever watch a crime show where stalkers know everything about their victims? That’s the level of attention you need in marketing! Know your ideal customer inside out: 

- What do they like? 

- What are their struggles? 

- How do they behave? 

When you truly understand them, your messaging will resonate, and engagement will follow. 

2. Thou shalt offer value first.

Give, give, and give some more before expecting anything in return. 

"It is more blessed to give than to receive." The same applies in marketing! Always ask:How can I best help my audience?

People don’t buy products—they buy solutions to their problems. If you focus on helping, selling becomes effortless. 

3. Thou shalt NOT be boring.

Be educational, inspirational, entertaining, or challenging—but whatever you do, don’t be forgettable. Nobody engages with a Plain Jane brand. Your content should spark emotions, start conversations, and leave an impression. 

4. Thou shalt be visible and consistent.

Everyone talks about SEO, but what is it really? Search Engine Optimization means ranking high where your audience is searching. But here’s the secret: 

- If you understand your audience (Rule #1)  

- If you provide real value (Rule #2)  

- If you are engaging and bold (Rule #3)  

…your content will naturally be shared, clicked, and ranked. The key is showing up consistently.  

5. Thou shalt believe in thyself.

Confidence sells. You must believe in your product or service to the point of near paranoia—because if you don’t, it will show in your messaging and delivery.So many people less qualified than you are winning simply because they believe in themselves.

The real secret? Improve as you go. Learn, refine, and keep showing up.  

That’s it! Follow these five commandments, and social media success is yours for the taking.  

What’s your biggest struggle with social media marketing? Let’s talk in the comments!